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Design As It Relates
To Your Clientele & Location
The interior
design style you select for your hospitality or retail business
directly
relates to your clientele and location. Before you select a
style take the time to
explore the answers to a few important design questions.
- Who is
your clientele?
- What
type of experience are they looking for?
- Are there
any interior styles that your customers would shy away from?
- What
image does your existing business have and is that the image
you want?
- Are you
located in a large city?
- Are you
in a suburb?
- Are you
in the country?
- Are you
located in a resort area?
- How does
your location relate to your interior design style?
Location
has an impact on the interior design styles used in the hospitality
industry.
Colors and finishes that look great in a nightclub or bar located
in Florida are not going to look as good when you use those
same finishes in NYC club. Certain colors and finishes look
and work better in sunny, warm climates. While yet another set
of colors and finishes look and work better in a cool climate.
We would select different colors and materials for a club in
Miami, Florida than we would for a restaurant in NYC.
The relationship
of clientele to location has an impact on interior style. Patrons
of a nightclub or restaurant located in NYC are not necessarily
looking for the same type of interior design experience as patrons
in Kansas. Customers shopping in a retail store in Oklahoma
are not necessary going to relate to the same interior decor
as someone in D.C or Chicago.
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